Early-Adopters
As the emerging-systems first consumers, emerging-system activators are a segment of market consumers comprised of emerging-market experts, enthusiasts and influencers. This consumer segment is motivated the discovery and evaluation of early emerging-systems, hoping to play a direct role in the activation of emerging-system and the discovery and promotion of a new market reality. Market Activators play an essential role activating new market cycles by discovering, evaluating and qualifying emerging systems in order to lead early adopters to an improved market reality.
