Market Value

What the market delivers.
Creating the basis of competition.

Our Value Lens helps us see what the market delivers, and how to locate stored market potential to reinvent or improve it.

We use this lens to locate market scarcity, limitations and fragmentation, and to increase the markets abundance, possibilities, and focus.

To activate new market value we improve what the market delivers in a profound or significant way.
Value is the market force that gives a market-system its basis of competition.

To activate value a market-system delivers value that is unique, vastly improved, or more focused.

Market Value Trajectories

• from impotence >> to omnipotence
• from restraints >> to possibilities
• from fragmentation >> to convergence
• from common >> to exceptional

Market Drivers

• Differentiation, Uniqueness
• Possibilities/Capabilities/Functionality
• Focus
• Selection

Types of Value

• Scarcity-driven:
  Value that's driven by excellence or rarity.
  Examples: Diamonds. Land. Fine Art.

• Asset-driven:
  Value that's driven by capability. Provides a job for cheaper than the consumer can provide for themselves, or that enhances the capacity of the unified market platform.

The renew-ability of value

Value is a unique force because in its rawest, most elemental form value is a renewable market resource with a long history. As entrepreneurs we seldom create new value. More often we reinvent existing value by activating the capacity made possible from past adaptive cycles.

Regardless what value we deliver, the origins and evolutionary history of our value category can often give us clues to finding larger fountainheads of capacity.

Renewable Value Examples:

• Food & Beverage / Dining
• Clothing / Fashion
• Shelter
• News / Info / Data
• Books / Music / Entertainment
• Transportation
• Communications
• Labor