Emerging Market Ecosystem
The emerging market is an ecosystem of the new, the underdeveloped, the under-marketed, and the under-commercialized. This is where experimental markets and emerging innovations give birth to the market-systems which will disrupt and replace current sustained market systems. The focus of this ecosystem is the location and activation of new market capacity.
Emerging Market Players:
- Emerging entrepreneurs, businesses, products, markets, technologies, value networks (Creators/Innovators)
- Consumers of experimental and emerging product (Activators/Early Adopters)
Emerging Market Principles:
- Locate dormant market potential
- Create and validate new market capacity
- Find sustaining basis and dimensions of competition, and market operating principles to commercialize new market capacity.
Emerging Market-System Attributes:
- Small, fast, flexible, responsive
- Connected to other emergent systems and value networks
- Unconnected, or loosely connected to Sustained Market and Governing Market Ecosystems