Pragmatists
As the emerging-systems very first customers, activators are a consumer segment made of up emerging-market experts, enthusiasts and influencers. These consumers are motivated by the discovery and evaluation of emerging-systems in the hope of playing a direct role in the activation and dissemination of new market realities. Activators are essential to the activation phase of new market cycles as they are responsible for identifying and activating the emerging systems capable of improving the markets attributes, and for luring early adopters to the improved market reality.
