Market Insight

What the market reveals
Improving the dimensions of market utility.

Our Insight Lens helps us see the powerful connections between market transparency and consumer confidence.

We use this lens to help us locate market opacity, uncertainty and consumer pitfalls, and to increase market transparency, efficiency, reliability.

Insight is the market force that bolsters market confidence and maximizes market transactions. Insight helps consumers navigate the market successfully based on their own individual priorities and desired outcomes. Insight improves overall market experience by working to eliminate market fear, frustration, missteps and hidden costs. Insight empowers consumer market-segments by moving the market towards diversity, adaptability and responsiveness.

Market insight is the market force best associated with market utility. The capacity for market insight is best measured by consumer satisfaction.

To improve insight a market-system must increase consumer-facing market transparency, market intelligence and adaptability. 

Market Insight Trajectory

• from market opacity >> to market transparency
• from market uncertainty >> to market confidence
• from market rigidity >> to market adaptiveness
• from consumer hesitance  >> consumer omniscience (all-knowing)
• from consumer frustration >> to consumer omnipotence (all-powerful)

The market strives for transparency, efficiency and adaptability to help consumers maximize outcomes and increase satisfaction.

Market Insight Drivers

• Transparency (Knowledge/Visibility Driven)
• Cost - revealed and hidden (Efficiency/Priority Driven)
• Reliability (Risk Driven)
• Rarity (Fidelity, Exclusivity Driven)
• Affinity (Relationship, Community, Reputation and Values Driven)
• Customization (Response Driven)
• Responsibility/Sustainability (Conscience Driven)

Crowd-sourcing. Big-data.