The consumer segments that support market change.

Market consumers are, of course, the primary engine that the unified market platform exists to serve. What can be less apparent is how different consumer segments work to support each phase of a market cycle.

Emerging Market

• System-Activators
  The co-creators, consumers and evangelists of
  emerging market-systems with improved capacity.
  
  
• Early-Adopters
  The co-creators,  consumers and evangelist
  of improved market realities.
  

-------------------------------------------Market Chasm-------------------------------------------

Sustained Market

•  Pragmatists
  The co-creators and consumers of
  market epiphanies.
  

• Conservatives
  The co-creators and consumers of
  sustained-market principles.
  
  
• Laggards/Skeptics
  Resistors to market change, and
  avoiders of market investments.
  

Each consumer segment brings highly specialized energies and motives to support each phase of the market-cycle.